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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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kevinlee -
About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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Source: http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html

Article Tags:
uk bluetooth marketing, uk bluetooth advertising

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Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

• Stay connected with family and friends using this Bluetooth wireless headset kit
• Cell phone accessory is compatible with all Bluetooth-enabled cell phones and PDAs
• Telephone device features 480 minutes of talk time on one AAAA battery
• Bluetooth version 2.0 for enhanced data rate, faster pairing and connection, improved call quality and lower power consumption
• Also compatible with Bluetooth version 1.2 and 1.1 devices
• Bluetooth Class 2 wireless connection to Bluetooth compatible device up to 33 feet away
• Supports Bluetooth Handsfree and Headset profiles
• Optimized sound quality
• Auto-pairing at first start-up (if supported by phone)
• Omni-directional microphone that clearly picks up your voice
• Multi-function button to controls various functions including answering and ending calls
• Color LED indicates status of connection and headset
• No Charging needed
• Powered via one AAAA battery (included)
• Adjustable and optional earhook for comfortable fit
• Fits either ear
• Ergonomic design combines light-weight and comfort
• Up to 8 hours of talk time

Accessories Include:

• 1 Jabra BT2040 main unit
• 1 ear hook
• 2 AAAA batteries
• 1 multi-lingual user manual

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• International HS830 Bluetooth headset kit is dual voltage 110 and 220 voltage
• Hands-free device includes an adapter for the US wall sockets
• Smart accessory for any Bluetooth-enabled cell phone
• Headset offers latest Bluetooth version 2.0
• Enhanced Data Rate (EDR) for faster pairing and connection, improved call quality, and lower power consumption
• Compatible with Bluetooth version 1.2 and 1.1 devices
• 7 hours talk time, 150 hours standby time
• Has a range of up to 33 feet
• Unidirectional microphone allows for clear conversations in noisy environments
• Ergonomic earpiece is wearable on either ear
• One-touch control effortlessly allows you to power the headset, receive and end calls, and place callers on hold

Includes:

• 1 (one) Motorola HS830 ear set
• 1 (one) Motorola AC wall charger – 220 volts
• 1 (one) Motorola original neck strap
• 1 (one) adapter for the US wall socket
• Owner’s manual

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1. Wireless
As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
Uchenna Ani-Okoye

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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The stylish S9 wireless headphones fit comfortably behind the ear and weigh just over an once.

The S9 phones make a terrific workout partner thanks to the wireless technology and the water- and sweat-resistant design. Want to listen to your iPod at the gym without getting tangled in wires? Buy an iPod Bluetooth adapter and you’re set. Alternatively, you can listen to your mobile phone’s music selection during tough workouts, or even music from your home stereo while lifting weights nearby using the DC800 stereo adapter.

The phones are compatible with Bluetooth 2.0-enabled cell phones, iPods with Bluetooth adapters, and select other devices.

Phone-wise, the S9 headphones are built to provide superior call quality, less interference, and faster connections thanks to the Bluetooth 2.0 wireless technology. Class 2 Bluetooth also provides a range of up to 33 feet–enough for a variety of home and portable applications. For optimal outdoor performance, users should position the music device in close proximity to and in the line of sight of the S9’s internal antenna, which is located in the base behind the user’s head. Placing the music device in a front pocket is not recommended.

Other details include support for up to six hours of music listening or seven hours of talk from a single charge of the 180 mAh lithium-ion battery; a mini USB connector for charging; and a stylish black housing with red highlights. The phones measure 4.9 by 1.8 by 5.1 inches (W x H x D), weigh 1.14 ounces, and are backed by a one-year warranty.

Note: Motorola Bluetooth stereo products (headphones and adapters) are compatible with any brand of Bluetooth-enabled phone or music device that supports Advanced Audio Distribution Profile (A2DP) and Audio Video Remote Control Profile (AVRCP) protocols. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact the respective manufacturers. Certain Bluetooth features–including those listed–may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.

What’s in the Box
S9 Bluetooth headphones, USB charger

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• Jabra bluetooth wireless headset gives you the freedom you need for a modern lifestyle
• Comfortable, compact headset can be paired up instantly with your Bluetooth mobile phone
• Hands-free cell phone accessory comes in case of two
• Start enjoying life hands-free with this headset
• Snug fit in either ear
• Answer/end call
• Up to six hours talk time and up to 110 hours standby
• Multi-colored LEDs for status on Bluetooth, battery and charging
• Weighs only 0.56 ounces (16 g)
• Bluetooth version 1.2 supporting headset and hands-free profile

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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Author: blue2media

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Added: July 9, 2009