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Home Page > Marketing > Magnum MarketingLtd , the most favoured marketing company

Magnum MarketingLtd , the most favoured marketing company

Posted: Mar 16, 2011 |Comments: 0
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Even in the era of Internet, direct marketing is still active and followed. The fact, that direct marketing can be a very effective method to market your business and advertise the world about all the great products companies have and the various services they have to offer. Magnum Marketing Ltd is one company that has the right tools to understand the market and client needs, and act upon the market demand that is followed by some great campaign. The company feels that direct marketing can be an essential method to analyze the growth of a business, and that means more income for you and more satisfied customers.

One of the most effective tools that Magnum brings into practice is the planning and marketing campaign to target new areas. With a strong database of client and customer list, Magnum has chalked out better strategies and started making impact in the direct marketing segment. They do come up with attractive way to enter the market and let the result speak for itself.

Magnum Marketing’s smart businesses are visible with the way how they successfully keep their performance consistent. Clever thought at times by the skilled resources in Magnum has given those results. The company works with every other major client in the UK, offering them best opportunities to provide them seamless coverage of their product in all spectrum of marketing. The company also represents nearly every product, which comes under the most favoured products in the UK and are also leading brands. The company is in fact has proven methodologies for any clients who want their products to make an impact in the market and to remain prime in selling power. Magnum Marketing Ltd has in its fold all the best marketing resources that brings immediate impact in the marketing sector.

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You can visit Magnum Marketing Ltd. Also you can refer Magnum Marketing Ltd

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Understanding Keyword Research Concepts in Online Marketing by SearchMarket

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Source: marketing-articles/magnum-marketingltd-the-most-favoured-marketing-company-4417419.html" title="Magnum MarketingLtd , the most favoured marketing company">http://www.articlesbase.com/marketing-articles/magnum-marketingltd-the-most-favoured-marketing-company-4417419.html

Article Tags:
magnum marketing ltd, marketing, direct marketing, magnum marketing

In this short educational video about online marketing Liana “Li” Evans of KeyRelevance.com and SearchMarketingGurus.com speaks about 3 concepts online marketers and business owners should understand about doing Keyword Reasearch. Variety, Not Falling in Love and Understanding Your Customer are three important keys whether its a search, ppc or social media strategy your creating!

Full video transcript at: http://www.SearchMarketingGurus.com
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The future of Bluetooth Advertising (proximity marketing) in 2011

Bluetooth Business Card — Wed, 27 Jul 2011 13:54:05 +0000

The future of Bluetooth Advertising (proximity marketing) in 2011

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Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

Posted: Jan 03, 2011 |Comments: 0
| Views: 215 |

After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

Retrieved from “http://www.articlesbase.com/international-marketing-articles/the-future-of-bluetooth-advertising-proximity-marketing-in-2011-3965166.html”

(ArticlesBase SC #3965166)

Khaled Awad -
About the Author:

iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

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What could be the future of capital markets? Give ultimate reasons plus the results of different surveys
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Article Tags:
iblue bluetooth advertising, proximity marketing, proximity advertising device, proximity marketing device, mobile marketing, bluetooth marketing, bluetooth marketing device, bluetooth marketing solutions, advertise via bluetooth, bluetooth campaign

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Bluetooth Business Card — Sun, 24 Jul 2011 13:54:12 +0000

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Bluetooth Marketing – A New Edge Marketing

Bluetooth Business Card — Fri, 22 Jul 2011 13:54:08 +0000

Bluetooth Marketing A New Edge Marketing

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Home Page > Advertising > Bluetooth Marketing A New Edge Marketing

Bluetooth Marketing A New Edge Marketing

Posted: Feb 12, 2010 |Comments: 0
| Views: 163 |

Bluetooth, a short-range wireless system which is supported by many of the mobile devices of today, is a transmission medium, widely used for proximity marketing. Bluetooth marketing is widely used these days in almost all the different kinds of stores, bars, restaurants, pubs etc.

Bluetooth proximity advertising is one of the cheapest ways to advertise directly to mobile phones. It is done by uploading adverts that can be videos, texts as well as animated images. This new tool works as a direct marketing channel between firms and end users’ mobile phones. Bluetooth proximity advertising is environment friendly because of the most simplest of reasons, that is, paper is not used. It simply requires transfer of rich content based, multimedia flyers directly to Bluetooth enabled mobile phones and other devices.

Once you start using Bluetooth proximity advertising, you can happily say that if not the most economical, it is one of the most economical and powerful tool to popularize your product. Data transfer is 100% free, and for a fixed cost, you can scale your marketing efforts to meet your needs. The first generation of these tools could establish a connection with any Bluetooth device within 20 meters from a dedicated hotspot. Nowadays, the range which devices can provide has increased, and a lot of different technologies have come up, thereby decreasing the number of hotspots used.

Generally, most of us, either due to security fears, or to save battery life, keep our Bluetooth devices in OFF mode, or ON mode, but set it to ‘not discoverable’. Due to this, several areas, where Bluetooth marketing is in operation, are accompanied by advising people via traditional media; such as television screens, posters, or field marketing teams, which suggest people to keep their Bluetooth handsets on ‘discoverable’ mode, so that, they receive free content. This can be referred to as a call to action. But, even when your handset is in the ‘discoverable’ mode, you would be asked whether you would like to receive free content or not. You will not regret giving Bluetooth marketing a try, if you are into almost any kind of business where you want more and more customers each passing hour.

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Caren Dorothy -
About the Author:

There are quite many different ways you can do http://www.bluetoothmarketing.ae/“>Bluetooth marketing, for example you can search the internet and visit websites of a few firms and companies which provide it. One such company is bluetoothmarketing.ae. With their Bluetooth proximity advertising products, you will be able to interact, engage, and make deals with prospective customers like never before.

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Ask our experts your Advertising related questions here…

Does bluetooth marketing work?
A model can be used to decide how to take a new offer market opportunity. whether you are considering a new offer, how do you define and discuss this model in details?
I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage

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Learn about Pay Per Click Advertising – Part 2/2

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BlueCover Device . Equipment for Bluetooth Proximity Marketing and Advertising

Bluetooth Business Card — Tue, 19 Jul 2011 13:54:03 +0000

Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.

Proximity marketing

Bluetooth Business Card — Sun, 17 Jul 2011 13:54:04 +0000

Proximity marketing

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Home Page > Business > Fundraising > Proximity marketing

Proximity marketing

Posted: May 07, 2010 |Comments: 0
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Bluetooth-based systems

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth based proximity marketing involves setting up Bluetooth “broadcasting” equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used.

It used to be the case that due to security fears, or a desire to save battery life, many users keep their Bluetooth devices in OFF mode, or ON but not set to be ‘discoverable’. Because of this, often regions where Bluetooth proximity marketing is in operation it is accompanied by advising via traditional media – such as posters, television screens or field marketing teams – suggesting people make their Bluetooth handsets ‘discoverable’ in order to receive free content – this is often referred to as a “Call-to-Action.” A ‘discoverable’ Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content.

Current mobile phones usually have bluetooth switched ON by default[citation needed], and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets.

Some implementations of Bluetooth proximity marketing require users to run Java applications on their phones to enable them to receive content this has the advantage that only those who to choose to will receive content. Others require no handset-side software.

The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with Bluetooth Marketing, the Bluetooth system must be able to automatically recognize phone models and deliver the proper content automatically.

GSM-based systems

GSM 03.41 which defines the Short Message Service – Cell Broadcast (SMS-CB) allows messages (advertising, public information, etc.) to be broadcast to all mobile users in a specified geographical area. Some phones/devices have an option to turn off the receipt of such messages.

There are provisions for “welcome” messages to be sent when entering new countries introducing networks available.

There are also capabilities for messages to be sent by emergency services.

GSM localization accuracy varies depending on location.

Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone.

See also

Narrowcasting

Bluetooth

Sideloading

Low-power broadcasting

Location-based media

Location-based service

Location-marketing

spam (electronic)

External links

OpenProximity: Open Source proximity marketing solution

Digital signage and proximity marketing SaaS solution

Proximity marketing solution for Windows platforms supports more than one Bluetooth dongle on a single PC

Categories: Mobile technology | Types of marketing | Technology in society | Neologisms | BluetoothHidden categories: All articles with unsourced statements | Articles with unsourced statements from January 2010

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How to Pair Your Bluetooth Headset with Your Cell Phone

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New Motion Marketing Inc. United States Postal Scale 10lbs AC Adaptor And 9V Battery Backup

Bluetooth Business Card — Sat, 16 Jul 2011 13:54:05 +0000

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Is Location Based Advertising the Future of Proximity Marketing?

Bluetooth Business Card — Mon, 11 Jul 2011 13:54:13 +0000

Is Location Based Advertising the Future of Proximity Marketing?

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Home Page > Business > Small Business > Is Location Based Advertising the Future of Proximity Marketing?

Is Location Based Advertising the Future of Proximity Marketing?

Posted: Jul 08, 2011 |Comments: 0
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It would be somewhat of an understatement to say that many of us lead busy lives in modern society. More and more it is possible to see that frantic pace in which we live our lives. This in many ways proves problematic for marketers who are trying to engage their audiences effectively. However, in the new age of mobile and proximity marketing, Location Based Advertising has stepped forward as a possible solution. So is it the future?

Location Based Advertising uses GPS tracking technology to locate a consumers mobile device and from their can provide a range of automatic or requested offers and services. LBA pull advertising for example is an extremely convenient and efficient way for tourists to locate key sites or facilities in an unfamiliar domain. They can simply sign in to a dining clubs site, select a list of culinary preferences and based upon their location, will receive a list of their nearest available options with detailed maps on how to get there.

The second major part of location-based advertising is its “push” advertising. For this to occur customers will have to opt-in to a company’s LBA service whether this be in-store, on a website or as a result of automated alerts triggered by a “geo-fence” (a virtual field that sends automated alerts to mobile devices when users enter or exit the specified domain.) This plays a major part in the way marketers look to engage with customers when they are on the go and within prime shopping hours.

The “opt” feature of LBA is vital for customer security. Internet and Email can arguably provide similar information, but it lacked specificity and with the outbreak of spam has fizzled away. By opting in or out of certain alerts, not only are customers gaining a sense of control, but also marketers are learning a great deal about their audiences. When customers opt-in to advertisements, they can select from a range of ways for the alert or advertisement to be delivered. This allows for real time market research by marketers, which can ultimately lead to more engaging, specific, and targeted advertisements.

It is possible to see how LBA is not only targeting the principles of convenience and relevance, but also of customer security and satisfaction. All these elements combine the most effective of company to customer ethics and are implemented to ensure lasting customer loyalty making Location Based Advertising, the future of proximity marketing.

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Mobile Marketing for Restaurants

Bluetooth Business Card — Sat, 09 Jul 2011 13:54:08 +0000

Mobile Marketing for Restaurants

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Mobile Marketing for Restaurants

Posted: Mar 21, 2011 |Comments: 0
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Mobile Marketing for Restaurants

An Exclusive new Hands Free End to End Mobile & Social Restaurant Marketing Platform. A revolutionary mobile marketing strategy for Restaurants – Aimed at 50 Restaurant owners who are FAST enough to act ! Up for grabs at the heart of the FREE services being offered for a limited time are Three (3) 100% FREE services for Local NJ Restaurants at the Jersey Shore in Monmouth & Ocean counties. Sign-up for FREE Training + ,000.00 in FREE online services; the free offer includes a FREE Web-Page with Review FREE advertising for up to 1 year AND a FREE Video course for Mobile Marketing Training for those restaurant owners who are more hands on.

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Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD

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Understanding Sms Marketing

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Understanding Sms Marketing

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Home Page > Marketing > Understanding Sms Marketing

Understanding Sms Marketing

Posted: Mar 07, 2009 |Comments: 3
| Views: 2,213 |

Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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A-Sun Aug 29, 2010

I agree with Brad, if you guys don’t mind, I’ll do the same thing at http://www.twicketer.posterous.com

A-Sun Aug 29, 2010

Nice article! This is way we integrated a small, but powerful SMS feature to our mobile website.

http://twicketer.posterous.com/create-your-own-sms-keywords-to-promote-your

Thanks

Brad Down Jun 22, 2010

Excellent and very detailed. Have shared it on our SMS Marketing blog at http://blog.burstsms.com I am sure our users will find this information very useful. Thanks.

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Gonca TELLİ YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Gürkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

www.sumotext.com – or – www.facebook.com Sumotext: Mobile Marketing, SMS Gateway and SMS Marketing. www.sumotext.com www.sumotext.com This short video entitled ‘Mobile Marketing – It’s Lonely at the Top’ illustrates some benefits of mobile marketing — sms gateway and sms marketing. .

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Home Page > Technology > Communication > Bluetooth Marketing

Bluetooth Marketing

Posted: Oct 01, 2010 |Comments: 0
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Mobile phone can be considered one of the most in-demand gadgets that people use nowadays. It is now a basic necessity with various capabilities made available by the vendors (such as Nokia, Sony-Ericsson, Motorola, Samsung, LG) and by the telecom operators manage to create and innovate just to keep their subscribers hooked in telecommunications industry. As handy as they may seem, the features and services that can be enjoyed are way beyond what people could normally notice. Voice and video calls, texts, gaming applications, camera and video features, FM radio tuner these are the basic functions that one can do using a mobile phone. But ever heard of getting freebies and promo updates in your phone while staying outdoors? Yes, this is possible through Bluetooth Marketing.

Bluetooth technology enables wireless exchange of information over short range of distance; depending on the power class used but 10-meter range is the most common, between one master and one or many slave devices (7 simultaneous slaves maximum). Information transferred can be various media photos, videos, documents, and surprisingly, advertisements! This has been effective due to these advantages:

a. Low cost equipment and services needed. Advertisers do not need to deal with telecom operators’ SMS (short message service) broadcasts to their respective subscribers. A Bluetooth transmitter to be installed in commonly crowded places like malls, trade fairs, supermarkets, public vehicles and airports, can broadcast to the specific consumers whom they need to inform, regardless of which operator that mobile user currently camps in. It allows effortless spreading of data like a virus, only with a positive purpose and message.

b. Widespread use of mobile phones in public area exposes themselves not just to radio frequencies of telecom providers but as well as Bluetooth system hotspots.

c. Acknowledgement from recipient or target market provided immediately. Unlike SMS broadcasts, mobile users can allow or discard messages sent via Bluetooth. To top that, the target buyer who is just a few meters away can readily check on the promoter’s shop and purchase as asked in the ad!

d. Transfer of data is secured and fast. Bluetooth technology which uses the unlicensed ISM (Industrial, Scientific and Medical) 2.4GHz short-range RF band and frequency-hopping can achieve data rate from 1 -3 Mbps depending on the modulation used. Frequency-hopping technology ensures efficient use of radio spread spectrum by dividing the information into frames of data during transmission.

e. Calculating the fast speed of message transfer and the availability of target market in strategic locations, advertisers can be overwhelmed with the impact that Bluetooth marketing can benefit both the business owners and their consumers.

f. The flexibility of marketing is also possible, meaning, broadcasting of ads to Bluetooth-enabled phones can be turned on or off, as needed.

Word of mouth, print media, television and billboards are not the only options which advertisers explore. It is smart, indeed, to maximize the use of technology today to cope up with the demands of information dissemination amongst vast crowd with different profiles and interests. Bluetooth marketing is another milestone in converting the constructive use of technology in business and entertainment. So the next time you plan of going out in malls or anywhere public, try keeping the Bluetooth connectivity in your mobile phone on. The next best treat could be waiting around, only yet to be received.

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How to Pair Your Bluetooth Headset with Your Cell Phone

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Brand New Global Marketing Partners Ge Bluetooth Headset Over The Shoulder Style Shoulder Design Reviews

Bluetooth Business Card — Fri, 01 Jul 2011 13:54:05 +0000

Brand New Global Marketing Partners Ge Bluetooth Headset Over The Shoulder Style Shoulder Design

Ge Bluetooth Headset Over The Shoulder Style.
Unique shoulder design with attached mono earbud.
Magnet holds earbud in place when not in-use ; Volume control and microphone mute.
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Product images may differ from actual product appearance.

Unique shoulder design with attached mono earbud Magnet holds earbud in place when not in-use Volume control and microphone muteUp to 8 hours talk time or 200 hours standby Compliant with Bluetooth v1.2 devices up to 33′Includes charging cradle and USB cable.

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Ge Bluetooth Headset Replaceable Aaa Battery

Uses 1 AAA battery for on-the-go convenience (not included)
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Compliant with Bluetooth v1.2 devices up to 33 feet

BLUETOOTH V1.2 COMPLIANT SUPPORTS HEADSET & HANDS-FREE PROFILE RANGE ECHO & NOISE CANCELLATION 1-TOUCH VOLUME CONTROL SUPPORTS VOICE DIALING CALL WAITING & LAST-NUMBER REDIAL 33-FT OPERATING RANGE 8 HOURS OF TALK TIME & 200 HOURS OF STANDBY TIME LIGHTWEIGHT DESIGN REQUIRES 1 AAA BATTERY

List Price: $ 39.99

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Global Marketing Partners BTA-6210-CIRAGO MINI BLUETOOTH ADAPTER - Kit

US $54.48
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COMPLETE TURNKEY BLUETOOTH MARKETING PROXIMITY DEVICE

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Most popular proximity marketing eBay auctions:

Most popular Sms Marketing auctions

Bluetooth Business Card — Tue, 21 Jun 2011 13:54:03 +0000

sms marketing eBay auctions you should keep an eye on:

Text Message (SMS) Mobile Marketing Platform

US $11,500.00
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The UK’s largest national park is to be the subject of a major marketing campaign backed with funding from VisitScotland.
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Marketing with GOOD TIMES
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Read more on Good Times

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Bluetooth Business Card — Sat, 18 Jun 2011 13:54:03 +0000

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Chevrolet Cruze Improves Fuel Economy for 2012
For 2012, Chevrolet Cruze models with the 1.4L turbo and six-speed automatic transmission will get 2 mpg better fuel economy. The Cruze Eco with an automatic transmission will deliver as much as 39 mpg on the highway compared with 37 mpg for the current model, Chevrolet said Wednesday.
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Mobile Marketing For Newbies

Bluetooth Business Card — Fri, 17 Jun 2011 13:54:07 +0000

Mobile Marketing For Newbies
Mobile Software to create mobile websites plus bonus ebook
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Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Bluetooth Business Card — Thu, 16 Jun 2011 13:54:06 +0000

Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

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Home Page > Business > Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Posted: Dec 24, 2010 |Comments: 0
|

This method of advertisement is huge in the U.K. and has finally caught the attention of companies in the U.S. When most people think of a bluetooth they are thinking about it from a communication stand-point. The convenience of talking with family and friends is its primary use. However, when you are a business owner or events planner you will begin to think of bluetooth as a way to connect with potential customers. It becomes a marketing tool that is incorporated into your promotion campaign.

Some of the benefits you could receive from using Bluetooth Marketing:

Incredibly easy to use with the right system.
Sends an unlimited number of adverts for FREE.
Gets better Responses than traditional advertising.
Offers a scalable marketing solution for a fixed cost.
Can target over 80% of the public via their mobile phone.
100% environmentally friendly because paper flyers are not used.
Far more cost effective than Newspaper, Radio and Directory Advertising.
Can send engaging rich media adverts like video, calendar reminders, games, mp3, java applications, business cards, animated gifts, or ringtones.

There are various Bluetooth marketing systems and software available for use. The majority of Bluetooth systems are loaded onto your PC or some other device that limits your mobility. These systems are known as hotspots. They are stationary sites that require your potential customers come in range of your signal. Which can be anywhere from 90 to 300 feet. The signals range various due to the type of Bluetooth device begin used, as well as, the type of phone a person has. Once you understand the power of using Bluetooth marketing and agree that you must begin a campaign as soon as possible you will need a Bluetooth device that takes you where the people.

The Ad-Pods company has created the Mini Ad-Pods. Their Mini Ad-Pods device is lightweight and can go where your customers are. If they are in a shopping mall, event, or book signing you can reach anyone that picks up your signal on their Bluetooth device. If you are a network marketer that lives by the three foot rule that beliefs you must share your business opportunity with anyone standing in a three foot radius; the Mini Ad-Pod will expand your influence. Instead of 3 feet you could have up to 300 feet of advertising power.

Here is a list of businesses that can benefit from the Ad Pod’s Bluetooth Marketing platform are:

Hotels
Realtors
Network Marketers
Exhibition Halls
Barber Shops and Beauty Salons
Department Stores
Night Clubs, Bars, and Restaurants
Domestic Tradesmen, Electricians/Plumbers
Any business that requires point-of-sale traffic

The Ad-Pods company boasts the following claims:

The best products
The best advice
Full training on how to best use an Ad-Pod
Telephone and email support
Design advice
Marketing Advice

This is a brand new way to reach your potential customers and make your business stand out from the crowd. Bluetooth Marketing and the Ad-Pod System provide a 21st Century Portable Advertising Solution.

Thank you for your time.
Your Friend In Business Success,
Lorenzo Wallace

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