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Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. The prospects getting our advertisements aren’t being abused via email.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

The Ads Pods Bluetooth Marketing System is on the verge of a major breakthrough. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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1. Ad Pods – a review – by
2. Wiremedia’s Proximity Media chosen for Adtech Conferences – by
3. Popularity of Bluetooth Increases – by

Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

Using the software with the pod is intuitive and easy to command. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Imagine having the ability to send off thousands of adverts while playing a game of golf with your friends. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers.
For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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1. Wireless
As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
Uchenna Ani-Okoye

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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3. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

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3. Q-1000X: Qstarz BT-Q1000X Bluetooth Data Logger GPS Receiver (66 ch, 1-5Hz Update Rate, AGPS, 200,000 Waypoints)

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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Software:
# Support Multi-mode setting to record data (Vehicle, Bicycle, Jog)
# Provide Travel Recorder PC Utility V4 with built-in Google Map, Multi-language support, and Visualization UI
# “Wizard interface” for Utility to easily manage importing and exporting tracks
# Provide RaceChrono 5Hz software for high speed sport racing
# Auto track split function helps you organize your travel path
# Support Track Edit function allowing you to remove unnecessary waypoints
# Track playback function, changeable different track color and name
# Active NMEA protocol VTG / GLL manually via Qstarz setup tool
# Output your travel record as GPX / CSV / NMEA / Google Earth file format.
# Draw your navigation path immediately on Google Earth as default
# Support GeoTagging function for digital photo and generate KMZ file easily
# The waypoints would be decreased when the more options of Log Format are selected

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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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1. Why Use Proximity Advertising? – by
2. Proximity Marketing in Hotels via Tutorials – by
3. The Concept of Bluetooth and Proximity Marketing – by

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1. Motorola H350 Bluetooth Headset Mobile Kit
2. Motorola HS820 Bluetooth Headset (Refurbished)
3. Motorola H680 – Headset ( over-the-ear ) – wireless – Bluetooth – black

• Smart accessory for any Bluetooth-enabled cell phone
• Headset offers latest Bluetooth version 2.0 plus Enhanced Data Rate (EDR)for faster pairing and connection
• Improved call quality, and lower power consumption
• Compatible with Bluetooth version 1.2 and 1.1 devices
• 7 hours talk time, 150 hours standby time
• Headset weighs only 18g, and has a range of up to 33 feet
• Unidirectional microphone allows for clear conversations in noisy environments
• Ergonomic earpiece is wearable on either ear
• One-touch control effortlessly allows you to power the headset
• Receive and end calls
• Place callers on hold
• Measures 2.2 inches long x 0.5 inches wide x 0.3 inches deep

Includes:

• 1 (one) H350 black Headset
• 2 (two) AC Wall chargers
• 1 (one) free car charger
• Owners manual

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1. Motorola HS820 Bluetooth Headset (Refurbished)
2. Motorola RAZR V3i Cellular Phone Mobile Phone Bluetooth
3. Bluetooth Headset for Apple iPhone 3G Nokia Motorola A8

• Stylish, functional accessory for any cell phone
• Bluetooth compatibility for faster connection and better audio quality
• Allows for hands-free cell phone use
• Wireless connection for up to 30 feet away
• Intuitive and ergonomic buttons and function menu
• Left or right ear wearable with dual volume controls
• Stylish headset design weighs less than 0.8 oz.
• Up to 6 hours talk time
• Up to 100 hours standby time
• Multiple call management including voice dialing, last number dial, conference calling, and hold function
• Silver and black finish

This high-quality item has been factory reconditioned. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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1. Motorola H350 Bluetooth Headset Mobile Kit
2. Motorola H680 – Headset ( over-the-ear ) – wireless – Bluetooth – black
3. Motorola H700 Wireless Hands-free Bluetooth Headset Kit

As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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1. What is Proximity Marketing? – by
2. Proximity Marketing: A New Trend – by
3. Why Mobile Phone Advertising is Effective – by

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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1. Why Use Proximity Advertising? – by
2. Popularity of Bluetooth Increases – by
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A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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2. What is Proximity Marketing? – by
3. Why Use Proximity Advertising? – by

“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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“We created categories that can be customized based on whatever the hospital’s needs are.”

…

“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

…

There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

…

Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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1. Why Mobile Phone Advertising is Effective – by
2. Proximity Marketing in Hotels via Tutorials – by
3. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

* In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

* You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

* What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

* How do you see proximity marketing in the economic crisis?

I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

* Do your customers prefer opt-in campaigns, or opt-out?

As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

* How do you avoid being thought of as SPAM?

This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

o inform people,
o give them the right to opt-out easily
o and, if the application permits it, provide interactive services.

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1. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by
2. Why Use Proximity Advertising? – by
3. The Concept of Bluetooth and Proximity Marketing – by

“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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In this ‘SMS’ generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp – otherwise it would loose the purpose.

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2. Why Use Proximity Advertising? – by
3. What is Proximity Marketing? – by

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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1. Proximity Marketing: A New Trend – by
2. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by
3. What is Proximity Marketing? – by

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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2. Why Mobile Phone Advertising is Effective – by
3. The Concept of Bluetooth and Proximity Marketing – by

• Headset is the ideal accessory for any Bluetooth-enabled cell phone
• Motorola Bluetooth headset enables hands-free talking anywhere
• Headset features award-winning PowerFlip foldable microphone design with ergonomic reversible ear hook
• Compact headset design is approximately 30-percent smaller than its predecessor
• Cutting edge noise reduction and echo cancellation technologies
• 6 hours talk time
• 130 hours standby time
• Multi-function button controls 3-way calling, call start/end, hold, and mute
• Advanced volume controls
• Integrated Bluetooth Class 2 for wireless connection up to 10 meters (30 feet)
• Bluetooth 1.2 support for quicker pairing, fewer dropped calls, and reduced interference
• Compatible with Bluetooth 1.2- or 1.1-enabled cell phones, PDAs, PCs, printers and more that support headset and hands-free profiles
• Status LED light
• Free car charger included

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2. Motorola H700 Wireless Hands-free Bluetooth Headset Kit
3. Motorola H350 Bluetooth Headset Mobile Kit

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2. Motorola RAZR V3i Cellular Phone Mobile Phone Bluetooth
3. Why Mobile Phone Advertising is Effective – by

• Enjoy hands-free communication on long road trips with this Motorola H670 Bluetooth headset with car charger
• Headset is designed to work with all Motorola Bluetooth v2.0 phones
• Cellular phone accessory is convenient and comfortable
• Also compatible with headset and hands-free profiles (backward compatible with Bluetooth? v1.1 and v1.2)
• Delivers maximum comfort and wearability with the very latest unobtrusive design
• Interchangeable hooks and lightweight for your ear
• Battery performance of up to 8 hours talk time or up to 200 hours standby
• Class 2 offers a wireless connection up to 10 meters (33 feet)
• Intuitive, easy to use controls
• Charge time is approximately less than 2 hours
• EMU (mini USB) connector
• Mute and 3-way calling
• Sliding on/off switch

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2. Motorola HS820 Bluetooth Headset (Refurbished)
3. Motorola H350 Bluetooth Headset Mobile Kit

• Enjoy hands-free communication on long road trips with this Motorola H670 Bluetooth headset with car charger
• Headset is designed to work with all Motorola Bluetooth v2.0 phones
• Cellular phone accessory is convenient and comfortable
• Also compatible with headset and hands-free profiles (backward compatible with Bluetooth? v1.1 and v1.2)
• Delivers maximum comfort and wearability with the very latest unobtrusive design
• Interchangeable hooks and lightweight for your ear
• Battery performance of up to 8 hours talk time or up to 200 hours standby
• Class 2 offers a wireless connection up to 10 meters (33 feet)
• Intuitive, easy to use controls
• Charge time is approximately less than 2 hours
• EMU (mini USB) connector
• Mute and 3-way calling
• Sliding on/off switch

Visit merchant

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1. Motorola H700 Wireless Hands-free Bluetooth Headset Kit
2. Motorola HS820 Bluetooth Headset (Refurbished)
3. Motorola H350 Bluetooth Headset Mobile Kit

• Enjoy hands-free communication on long road trips with this Motorola H670 Bluetooth headset with car charger
• Headset is designed to work with all Motorola Bluetooth v2.0 phones
• Cellular phone accessory is convenient and comfortable
• Also compatible with headset and hands-free profiles (backward compatible with Bluetooth? v1.1 and v1.2)
• Delivers maximum comfort and wearability with the very latest unobtrusive design
• Interchangeable hooks and lightweight for your ear
• Battery performance of up to 8 hours talk time or up to 200 hours standby
• Class 2 offers a wireless connection up to 10 meters (33 feet)
• Intuitive, easy to use controls
• Charge time is approximately less than 2 hours
• EMU (mini USB) connector
• Mute and 3-way calling
• Sliding on/off switch

Visit merchant

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1. Motorola H700 Wireless Hands-free Bluetooth Headset Kit
2. Motorola HS820 Bluetooth Headset (Refurbished)
3. Motorola H350 Bluetooth Headset Mobile Kit

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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• Enjoy hands-free conversation on this Motorola Bluetooth headset
• Cellular phone headset features CrystalTalk
• Cell phone accessory delivers maximum audio performance in even the noisiest of environments
• CrystalTalk, with dual microphones, has been designed to cancel background noise, enhance your voice and channel pure, clear audio directly into your ear
• Silence the noise and let your voice be heard
• Ergonomics: Diamond-cut metal, high gloss black top, spun metal accents, plus a soft-touch back help deliver a discreet yet stunning headset
• The Motorola MOTOPURE H12 comes with matching desktop charger, charging case and carrying solution
• A complete solution for you to carry, protect and charge in style
• Easy to Use: Set up and keep talking with Motorola EasyPair technology to simplify the initial connection to the cell phone
• Dedicated power button means you can be certain when the headset is on
• LED shines green, yellow or red in a quick battery check, letting you know how much talk time remains
• Compact: Small yet powerful, this headset measures only 1.7 inches wide by 0.5 inches deep by 0.7 inches high
• Talk Time: Talk up to 5.5 hours or have up to 8 days standby time before recharging the internal lithium ion battery with the included travel charger
• Bluetooth version 2.0, class 2 device for fast, secure connectivity up to 30 feet away

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For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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1. What is Proximity Marketing? – by
2. Proximity Marketing: A New Trend – by
3. Proximity Marketing in Hotels via Tutorials – by

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The upside for ‘bluetooth’ users is that the recent breaches-of-security scares, as in all scares, are usually way over – dramatized and blown way out of all reasonable proportions. The reality being told, these issues are simple to control, using several protocols now in place to ensure protection for ‘bluetooth’ technology.

It’s very true that there has been several ‘bluetooth’ phones subject to attack and have been hacked into. The majority of devices which are hacked are usually those that don’t use any form of protection or security at all.

Bluetooth specialists say that, in order for anyone to hack their way into a ‘bluetooth’ device, the person hacking has to:
1. Convince two coupled devices to shut down their link.
2. Take the packets that are required to resend the pin.
3. Unscramble the pin.
Of course, the hacker most certainly will be within limit of the phone, and using extremely costly developer – style , high quality, equipment. Top specialists strongly suggest you use a longer pin, using more than 8 digits as being the minimum recommended.

Basics of security.
The “pairing procedure” is the main fundamental level of protection for ‘bluetooth’ devices. Pairing, is the linking of two, or even more, ‘bluetooth’ devices which identify themselves by the profiles they have in common – in the majority of cases they both must use the identical pin.

The central specifications for ‘bluetooth’ use an encoding algorithm, that is is absolutely and safe and secure . As soon as the devices link up, they too become completely protected.

Until they have actually linked, the ‘bluetooth’ devices won’t make contact with each other. Due to the pairing technique and that the range is very short it is – ‘bluetooth’ technology is thought to be well and truly secured.

As the recent news has shown, expert hackers possess sophisticated ways to get past most levels of fundamental security. There are ways to get protection from this type of threat, as you can have installed software to stop hackers from hacking their way in.

Now that ‘bluetooth’ has become popular and more in demand, it’s no wonder safety is constantly in the public eye. As ‘bluetooth’ gets more popular and more improved, security can usually be something that no one will ever take lightly.

If you’ve been thinking about ‘bluetooth’ protection in the past, be safe in the knowledge that newer devices can give significant and much-improved protection. Stopping hackers from creeping in is something every phone-owner is thinking long and hard about – and the maker’s are very much aware of this.
David Hill
David Hill is known for his deep knowledge of all subjects he writes about. His Articles can be found here; http://www.articlepro.co.uk/international/

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Bluetooth technology has changed how cell phone users communicate. Those distinctive ear pieces are not just an accessory. It allows cellular users to talk using a hands-free device. But there is probably more to it than you might realize.

For example: did you know that at one time it was considered for wireless Internet instead of Wi-Fi? Many states are considering passing laws requiring all cell phone users to use hands-free devices while driving so to reduce the amount of distractions from trying to drive and talk at the same time. Do you have more questions regarding Bluetooth services? In this article we will address some of the basic questions and concerns regarding Bluetooth Technology.

How does it work?

Bluetooth technology works in the same manner as your laptop does when you are utilizing wireless internet. A signal is transmitted and then received by the other device. The signal is sent in packets of information.

The signal is recognized by what is termed “protocols.” Most devices utilize at least one set of standard protocols to allow other devices, not of the same manufacturer, to communicate. There are some however that do not use the same protocols so there can be problems when the device tries to communicate.

What providers offer Bluetooth services on their phones?

A cell phone provider is not the one that ensures that the phone has Bluetooth capabilities. It is not an added feature like a data plan or text messaging. Its technology comes from the actual device itself. If you want to be able to use a hands-free device you must check the features on each individual phone model.

Can Bluetooth be used for anything besides making or receiving phone calls?

Its technology has many different uses. You can send ring tones to another phone, or you can send any type of information. The technology is very similar to that of wireless internet service.

Are some cars built with Bluetooth technology already installed?

Automotive manufacturers have long been working with it in order to offer the feature of having a car with a built in Bluetooth system. The first cars rolled off the market in the United States in 2004. In Europe the technology in cars has become far more popular.

The convenience of having it built into the car and having it able to sync up with your cell phone has proved tremendously valuable. As the technology becomes more integrated, the ease of use will increase.

Educate yourself further about the bluetooth technology from Mike Selvon articles portal. Your feedback is valued and appreciated at our bluetooth wireless technology blog where a free audio gift awaits you.

Article Source: http://EzineArticles.com/?expert=Mike_Selvon

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The advancement in communication technology can be measured by the successful introduction of Bluetooth headsets on the market. These headsets have changed the way we communicate with the rest of the world. There are several unique and new products that have been successfully introduced by this technology to enhance communication facilities among people across the globe.

The cell phones with Bluetooth technology are compatible and completely wireless. One can easily communicate and work with computer, PDA, mp3 player and the navigational system of the car via Bluetooth technology without worrying about cords.

In earlier days, people used take over a phone and drive. This used to cause road accidents. With Bluetooth it has become extremely easy to stay in touch with your family and friends while driving car. All you require to do is to speak the name of the person you want to talk to and the phone will dial the number for you. You can also take help of an earpiece and microphone or a system routed through your vehicles radio system. With so many excellent communication options, you can easily enjoy the best of wireless phone benefits while driving.

Bluetooth has created a revolution in the field of communication. Want to know how and why? Read on.

The digital pen can be called as another wonder introduced via Bluetooth technology. This pen works with digital paper. You can write just as you would with normal pens. It is easy to write in your own handwriting on the digital paper. Once you place the pen its home via your computer, the computer will uploaded the images from the pen to your computer. Artists can utilize these pens to its fullest. They can easily save the ideas that come on their mind without having to mess with a scanner and copier. This pen is also beneficial for signature pages. Now, you no more require to print or sign. All you need to do is to sign the digital paper and upload on your computer.

If you are looking for something that can navigate well, then TomTom is a great invention of Bluetooth technology. It provides you the most appropriate directions available. With satellite navigation, you can easily locate a particular direction when driving. Bluetooth technology is a great wonder in communication technology. It has actually helped us to enjoy communication and other facilities. There are several things to choose from. It works towards making life easier and better for people across the globe.

Bluetooth technology is the latest and the best invention in the wireless communication industry so far.

Steve Arun is Internet Marketing; Client Account Specialist for http://www.freebluetooth4u.com a resource guide providing information’s about Bluetooth Cell Phones. Go now to BlueTooth Resource guide to learn more about most popular cellphones.

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If you thought you couldn’t afford a Bluetooth GPS unit, think again!

Like a lot of emergent technologies, the marketplace for GPS units is changing so rapidly that what was true six months ago is no longer true today. With the way prices have dropped, there are certain features you might have thought were out of your reach, but which are actually comfortably within your price range.

If you thought you would love to have the convenience of Bluetooth on your GPS receiver, but thought it was too expensive, you might be in for a pleasant surprise!

But before I launch into who carries Bluetooth and what are the best models with Bluetooth, let’s talk a little about the marketplace in general. Then we’ll discuss Bluetooth, and I’ll make some recommendations.

Although there are a ton of GPS manufacturers, there are three in the United States who dominate the whole market. These three are (in order) Garmin, Tom Tom, and Magellan.

Garmin controls about half the U. S. market, while Tom Tom and Magellan essentially each have about 20% market share. That means these three companies sell almost 90% of the GPS’s sold in the U. S. For that reason, I’m going to stick to talking about products made by these three big companies.

Now, let’s turn our consideration to Bluetooth, what it is and what it does for you.

Bluetooth is a technology that lets electronic communication devices “talk” to one another. I can download pictures from my cell phone straight to my computer using Bluetooth, for instance. Or, if I’m in traffic and I don’t want one hand constantly holding my cell phone I can get my signal routed to a little device I wear on my ear. That way I can drive and talk at the same time–hands free!

That’s the magic of Bluetooth!

Driving in heavy traffic and talking on one of those Bluetooth devices tends to work out well. But what if we add another complex electronic device into the mix? What if in addition to driving and talking, you need to be hearing directions from your GPS device?

Well, balancing two complex electronic devices while driving is just too much. Wouldn’t it be great if you could merge the cell phone with the GPS, so that you could drive and then just have to pay attention to just one other device.

(In heavy traffic, you probably just want to pay attention to the traffic, by the way!)

Well, if your GPS also supports Bluetooth, you can do all your talking actually through your GPS device. You’ll never have to even touch your cell phone this way!

Okay, here’s where the misconception is.

It wasn’t that long ago that Bluetooth capability would set you back $500 or $600!

But, as with all electronic devices, GPS prices have taken a nose dive lately.

Now, you can get Bluetooth for slightly over $200 from the industry leader, Garmin! Tom Tom offers Bluetooth for slightly over $300!

So, the truth about buying a Bluetooth GPS unit is it’s within the reach of virtually everyone who can afford a GPS unit of any kind!

To learn more about how to choose the best Bluetooth GPS unit check out my website.

Rick Cole is a true GPS enthusiast! Take a look at his website to find out more information about the best GPS systems!

Article Source: http://EzineArticles.com/?expert=Rick_Cole

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Everyone is so excited about the newest wave of technology in cell phones, Bluetooth. By now many of us have started throwing out our old cell phones and updating with this new technology. But the rest of you just have one question …..What is Bluetooth technology? Well you’ve come to the right place, read on to find out more about this exciting new technology and how it could change the way you communicate to the world.

If you hate messy cords then Bluetooth may be just what you’re looking for. This technology works by using radio signals to connect devices in a short range, creating a wireless network. Bluetooth technology is not just for cell phones it also can eliminate the messy bundle of cords you use to connect all of your computer equipment. With the level of technology from a Bluetooth enabled USB adapter you can clean up your workstation and have room to connect more products and hardware to your computer.

The major feature that makes Bluetooth technology so attractive to so many people is its ability to use less power. Using Bluetooth technology is a great way to connect all of the computers in a network. Bluetooth technology can handle both voice and data transmissions simultaneously. Meaning you can enjoy hands free printing and faxing and hands free talking. Other products besides computer and cell phones have began to use Bluetooth technology in innovate ways including digital cameras and MP3P Players. Many new products you buy off of store shelves are coming with Bluetooth technology preinstalled.

Bluetooth technology is here to stay, incorporate Bluetooth into your home and office today! The technology is easy to install, very affordable and can make your technology needs more convenient and hassle free. The technology offered from Bluetooth will only continue to get better so stay tuned!

Jakob Culver is the owner and editor of AZArticles.com, a article directory and search engine where you can find more articles related to The Convenient Technology of Bluetooth Wireless

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A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Alterwave is one of the leading companies in this market.

Article Source: http://EzineArticles.com/?expert=Etienne_Richelle

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The Sony Ericsson S500i Grey mobile phone handset is a stylish slide opening music phone that is specially designed by keeping music loving users in mind. This model mobile phone handset targets the users who like to bring an element of style in to their life. The easy to open slider mechanism allows the user to view the large colour screen in both its slide open and slide closed position. Coming with external navigation and music controls, the handset allows the user to access the menu system even when the handset is closed.

The Sony Ericsson S500i Grey handset comes with 12 Mbytes of built-in memory and permits the user to add a Micro M2 memory card to expand the storage capacity of the phone. The mobile phone handset weighing 94 grams in total and coming with a measurement of 14x 99 x 47 is a light weighted handset that is comfort table to hold in hand and slip into the pocket. The Sony Ericsson S500i Grey comes complete with a stereo headset that will help the user to connect the handset to PC or laptop, bringing an element of fun and music into the mobile phone. The Sony Ericsson S500i Grey mobile phone comes with EDGE technology, Bluetooth technology, USB cable connection, fast port and GPRS that ensures easy data transfer. The Bluetooth technology provides a wireless connection between compatible Bluetooth devices and permits the user to enjoy a tangle free wireless experience. The built-in EDGE technology paves way for a fast and effective transfer speed that helps the user to enjoy a faster experience on the mobile device

The attractive aspect of the handset is the built-in 2 megapixel camera with digital zoom and dedicated camera and video menus that ensures the user of effective and creative photography. The use can effectively capture excellent photos that can be saved, shared and sent to others.

Sony Ericsson S500i Contract Mobile Phones

Sony Ericsson S500i Black Contract Mobile Phones

Pay As You Go Mobile Phones

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Phones are not merely used for calling and receiving calls. They are in recent times used for many reasons and purposes. There is a big expanding population of mobile users who goes by the additional features. It is worth to mention that this big mobile audience has been swayed by the additional features like music and bluetooth.

Every phones comes with music features that includes: Music Player supporting MP3, ACC, ACC+, eAAC+ & WMA formats, Polyphonic Ringtones (64 Voices) and MP3 Ringtones. The formats are important since it shows its compatibility. So users of the phone do not have to think about the formats the mobile would be supporting. The player can play all of the user’s favourite tracks at any time and at anywhere. There are absolutely no hassle-free functionalities in Bluetooth music phones.

There comes the bluetooth features which is again another very important feature being added in any mobile sets.

According to the technology experts, the definition of bluetooth is “Bluetooth is the name for a short-range radio frequency (RF) technology that operates at 2.4 GHz and is capable of transmitting voice and data. The effective range of Bluetooth devices is 32 feet (10 meters). Bluetooth transfers data at the rate of 1 Mbps, which is from three to eight times the average speed of parallel and serial ports, respectively.”

It is not that each and every user knows the working of Bluetooth; according to the mobileinfo.com “Bluetooth can be used to wirelessly synchronize and transfer data among devices. Bluetooth can be thought of as a cable replacement technology. Typical uses include automatically synchronizing contact and calendar information among desktop, notebook and palmtop computers without connecting cables. Bluetooth can also be used to access a network or the Internet with a notebook computer by connecting wirelessly to a cellular phone.”

Samuel Herrick writes about mobile phones. 3G Phones, MP3 Phones, Buy apple iPhone.

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New internet and wireless technologies have created immensely expanding arenas for advertising and entirely new techniques for marketing that were unheard of a decade ago. One such technique is called “proximity marketing,” which is based on the wireless technology of the Bluetooth.

A promotional Bluetooth is a listening device that is connected to a cell phone. It receives not only cell phone transmissions but also wireless transmissions that are anywhere within ten meters of it at any time. This is the basis of proximity marketing. Promotional ads are sent out from a certain location, and they are picked up by any promotional Bluetooth within ten meters, or about 30 feet. Obviously, with such short distances involved, the applications are a bit limited (hence the name “proximity marketing”) but retailers have found it to be an effective and lucrative market nonetheless.

Proximity marketing, or promotional Bluetooth marketing, is most useful to local merchants. It helps to capture the attention of people who are walking or driving by and who might not otherwise stop in a certain store or restaurant. Potential customers come near, even if they are only on their way to somewhere else, and then are told that the restaurant right over there is having a lunch special, or the clothing store two doors down has their favourite brand on sale.

In some cases, these customers are sent an electronic gift certificate right at that moment, for a business that they don’t have to go out of their way to get to. Studies of this new technology have shown that when coupons are sent to people nearby through Bluetooth proximity marketing, 25% of the recipients can be expected to redeem those coupons at the nearby establishment. That is a huge rate of return on a very small investment.

One drawback to promotional Bluetooth proximity marketing is that the user’s Bluetooth has to be set on “discoverable” for them to receive the coupon or advertisement, and many people do not leave their promotional Bluetooth devices on this setting-precisely because they do not want to be bothered with “spam,” or unwanted advertisements. Experts advise that to combat this, local businesses simply post signs that request that Bluetooth users turn on their discoverable settings and they will receive a coupon or gift certificate. This is an interesting mix of old and new technologies, and it seems ironic that a cutting edge wireless technology would have to rely on something as archaic as a window sign to alert users to its benefits. However, once they receive the message on their promotional Bluetooth, the customer is already right there, and has little reason not to go into the establishment in question.

Proximity marketing is a brand new technique that is most ideally suited for shopping malls or downtown shopping districts, where many people gather and businesses are located very near to each other. It would not be as ideal for areas where people drive more than walk, but it is nevertheless proving to be a powerful new marketing technique.

Matt Franks is director of Fluid Branding, the UK’s leading online supplier of promotional Bluetooth items and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.

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There will soon be a new cell phone law in Washington state. If a policeman sees you driving with a phone to your ear, after July 1st 2008, you could be ticketed. You will not be ticketed for the offense unless you are being pulled over for a driving infraction.

Also, with the new cell phone law in California, beginning July 1st, 2008 you can be pulled over and ticketed for driving with a cell phone to your ear. In California it is a primary offense and the officer will not need any other reason to pull you over, so beware! If you are not already using a hands free Bluetooth cell phone, there are many options available. Many cars now have Bluetooth capability. If you drive a newer car with a hands free Bluetooth system, and are not using it, now is a good time to learn. If you need instructions on pairing Bluetooth cell phones with your car, there are resources online where you can learn very quickly.

I have a very nice Bluetooth enabled headset that I use only when I am in my car. It really is much easier to concentrate on my driving when I use the headset while talking on the phone. It isn’t just about breaking or not breaking the law. It is much safer to have both hands on the wheel when you are driving. There are many online stores that sell Bluetooth enabled cell phones if you don’t already have one. You will want to check for compatibility of the cell phones with your vehicle’s Bluetooth hands free system by going to your auto manufacturer’s website.

Most Bluetooth enabled phones are very easy to use and can be set to automatically connect to your car as soon as you start the engine. If you would like a recommendation, I have always had good luck with the Motorola phones. I have had six or seven Bluetooth phones, and the Motorola phones are very easy to use. When shopping for a cell phone, I have found that you can almost always get a better deal buying online. Many online merchants provide free shipping and rebates, and even give free phones when extending your service plan. Customer service received from the more popular sites is excellent.

If you have a car with a Bluetooth hands free system, remember: Always check with your auto manufacturer for compatibility with your car’s handsfree system before you purchase any new Bluetooth enabled cell phone! They will not all work in your car. For example, if you drive a Toyota Avalon with a hands free system, go to Toyota.com and search for “Bluetooth”. You will be directed to pages that are very user friendly. You will find a list of phones that have been tested and approved by Toyota for use in your car. You will also find pairing instructions for that particular phone to be connected to your particular model car.

You can find out what the laws are in your state regarding driving and cell phone use at: ghsa.org/html/stateinfo/laws/cellphone_laws.html.

To find out more about cutting edge, Bluetooth technology, and find the best cell phones for your car, and instructions for pairing, go to http://www.BestBluetoothCell.com Ron Stephens has worked in sales and marketing for over 25 years, specializing in exceptional customer service. While he has excelled in sales as a top performer, he has always had a passion for going above and beyond to provide a long term benefit to his clients. You can view his website at http://www.BestBluetoothCell.com

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Redefining the conventional style of a mobile phone, the LG Chocolate would not only stun you with its comprehensive range of features, but it would also give immense pleasure to your eyes. Truly, the LG Chocolate has a great design to satiate your senses. Besides stunning looks, the LG Chocolate has quite a lot to offer. It comes in a rectangular shape, which resembles the design of a chocolate bar. Moreover, its slider mechanism adds more to its looks and it easily slips up and down, as you need to use your one finger to enter the world of unlimited possibilities.

With optimum support for TFT screen and 256K colours, the LG Chocolate comes with two-inch display, which gives you superb viewing experience. You can easily view all the right stuff from vivid photos to graphics anytime, anywhere with user-friendly menus. To add more into looks, you can change the font colour, backlighting time and also the brightness as per your likings.

It weighs just only 83g and you can easily carry it around without feeling any sort of burden. There are other basic features such as a voice recorder, an alarm clock, a calculator, a world clock, a unit converter, all sorts of messaging features, a calendar, and a memo pad. There are some high-end features with Bluetooth, GPRS, e-mail, 1.3MP, and USB, which give you freedom for data storage and easy transfer. You can also use your LG Chocolate phone as a modem.

TheLG Chocolate is loaded with a music player. This excellent music player looks really great with random playback and different equaliser modes. You can also play all your favourite music in MP3 and AAC formats. It comes with a high quality stereo headset. Take all the excellent pictures with its 1.3-megapixel camera, which enables you to make all the desired changes with great quality settings.

You can use a Bluetooth headset with the LG Chocolate , which allows you to do many things without carrying the mobile phone with yourself. LG Chocolate with Bluetooth headset becomes a convenient unit. Whenever a call comes in, you can put that in to your ear by removing the headset from the strap. You can pair your Bluetooth with the LG Chocolate and this would allow you to talk for four hours and it also comes with 120 hours of standby time. It can be easily charged with an AC adapter or a USB cable. This headset is available in different colours, so choose the right one for you and feel the difference.

href=”http://www.directphoneshop.co.uk/dealset.asp?act=mobset&id=436″> LG Chocolate with Bluetooth Headset .

Here are some latest Mobile Deals on Mobile Phones .

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