Author: baileystuart

Keywords: bluetooth advertsising proximity marketing

Added: September 17, 2009

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Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing.

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all sorts of companies have found it to be incredibly useful. By definition proximity marketing is “the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so.” So if you own a cell phone and it’s in the proximity of a marketing program that is “on air,” you would be able to receive the content or advert.

If you are a little less techy and you still don’t understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness. But lets’ try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn “find” your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it’s going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?

This author is a HUGE fan of Bluetooth Marketing

Article Source: http://EzineArticles.com/?expert=Kristi_Ambrose

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